Advertising expenditure data helps build an understanding of your competitor’s strategic plans. 

Xtreme independently monitors ad placement and frequency detail across Australia and calculates gross spend for every appearance.  All ads are displayed within their precise TV break running order or press position and Xtreme ADX gives you the unique advantage of linking individual pieces of creative from various media with advertising expenditure data.  

The Xtreme ADX solution offers two key user features:  Virtual Breaks and Media Schedules.  Virtual breaks instantly display the positional information for each ad revealing your competitors media planning as well as confirming that your ad ran as booked.  The Media Schedule function tracks every monitored occurrence of a particular ad revealing competitor media use and buying strategies.

All media is available on one secure website, built according to your specifications.  Advanced search and reporting tools provide flexible and detailed analysis of your competitive environment.  And because Xtreme ADX links ad spend directly to creative campaigns it easily reveals competitors’ planning strategies and pinpoints ads crucial to their success.

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