Advanced Research |
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Theme and style Searches: No matter what you are looking for, we’ll be able to provide you with a list of ads that will meet your needs. Previous examples of theme searches we have carried out are ads featuring parties, sharks, people angry with cold callers, animals wearing glasses, footballers, and the Mona Lisa. |
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Ad Credits: If you need to know who directed an ad, or what ads a particular director has done, or which agency produced a certain campaign.
Creative Checks: No matter how unique your idea, it’s worth checking to see if something similar has been done before. This new service draws upon the wealth of information available at Xtreme internationally.
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Slogan check: To see if your new slogan is already in use. A customised report of other uses of a proposed new advertising line (endline, strapline, tagline, themeline, baseline, payoff, claim, signature) and any 'near misses' found. A report of other lines using the key words in the line, to help spot other similarities. Sourced from AdSlogans Unlimited and Xtreme global databases, the web, plus the trademark registers of USA, Canada, UK, EC, Australia, New Zealand, Ireland and International (Madrid protocol). |
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Term Check: To ease your brainstorming. A customised report of brand slogans depicting specific ideas (e.g. lines talking to parents, lines about macho men, lines using the word experience, etc.) |
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Pos Check: A customised report of the brand slogans in the relevant category (e.g. banking, fast-food restaurants, shampoo, etc.) Organised and analysed by the brands' various positionings and messages (e.g. global, price, freshness, indulgence, etc) |
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Music Searches: We can search on a track played in a specific ad, or search to see whether a particular track has been used before. |
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