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Contagious is the first publication to look beyond conventional advertising and report exclusively on the techniques and innovations that are redefining marketing campaigns around the world
Future thinking
Strategic creativity is the last legal way to gain an unfair advantage over the competition. Contagious makes sense of today's frenetic landscape and focuses on those non-invasive marketing ideas and integrated campaigns that create a two-way dialogue between brands and the people who buy them.
Contagious is delivered in a quarterly magazine/DVD and through a daily-updated website and weekly newsletter, creating a unique, global repository of innovative communication techniques. Subjects include: viral, guerrilla, word of mouth, branded content, ambient, blogs, interactive/web, video games, installations, retail initiatives, experiential marketing, innovative product design, strategic alliances and new advances in technology.
Through its network of editorial partners, this award-winning publication brings additional expertise and insight into emerging technologies, retail design trends and future forecasting. .
Key features:
- Innovative overview of the most innovative non-traditional marketing techniques
- DVD of material focusing on challenge/solution/results
- Case studies of effective brand strategies
- Articles by industry experts
- In depth analysis of ‘hot topics’ affecting marketing initiatives.
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