Directory is an all-new quarterly showcase celebrating the best direct marketing campaigns from around the world.

Creating meaningful connections with consumers is the key to good direct marketing. Yet a campaign that entices a 2% response is often said to be a success. Forget what the other 98% thought.

From mail through to digital, SMS, ambient and press, Directory showcases the new direct marketing ideas that cut through.

It aims to provide direct marketing practitioners with a map of new trends in DM, an update on competitive activity, a source of inspiration and key insight into developments in their sector. It's also about encouraging work that is more thoughtful, more polite and more engaging.

Directory is published quarterly in hard copy and DVD-ROM format.

Click here to download extracts from Issue 1.

Click here to download extracts from Issue 2.

• The world's first quarterly showcase of direct marketing
• Over 100 pages of case studies of the most innovative DM from around the globe
• Outstanding creative across all media, including mail, online, ambient and integrated
• Accompanying DVD-ROM containing full downloadable copies of all the creative
• Credit and contact details for the agencies and teams behind the campaigns
• Fronted by Patrick Collister, ex-Executive Creative Director of Ogilvy & Mather, London and publisher of The Won Report, an annual analysis of the world's best DM, as measured by the quantity and quality of awards won
• Published by Xtreme Information, the world leading media intelligence provider, in association with the DMA and Royal Mail