The X-tribes series is the first of its kind. Through regular analysis of thousands of press, research and advertising sources, X-tribes delivers essential insight on a growing range of consumer groups. The X-tribes series includes the teenage, kids and Chinese markets

Each X-tribes report provides:

• An analysis of current and emerging trends within your market social, cultural and political developments, lifestyle choices, purchasing behaviour and brand attitudes.
• A breakdown of the latest news, advertising and marketing strategies, media activity and product developments divided by lifestyle and industry sector.
• A compilation of key creative campaigns aimed at your target audience.

Communication cannot be fully understood without appreciating the cultural context in which it exists. The X-tribes series examines effective communication that both drives and responds to consumer behaviour.

X-Tribes Teens examines editorial sources and teen-related advertising in key international markets to provide a social and cultural map of teenage life and mindsets.

X-Tribes China provides a unique insight into the rapidly changing socio-cultural consumer trends in the new China.

In addition to the articles included in each report, there is also a round-up of the latest news and events in different sectors. Topics include: alcohol, cigarettes and drugs; crime; eating and drinking; education and vocation; equipment and toys; fashion and beauty; health, leisure interests and spending; media and entertainment; sex; social and cultural trends; technology; transport and travel; video games and mobile phones.

Reports are published quarterly and supported by an online resource.